top of page

Talking Dirt

PBR Production Manager James White Gives the Lowdown on Transforming Arenas into Bull Riding Venues

What do the actors of The Gracias Christmas Cantata, and R&B songstress / America Idol winner Fantasia Barrino have in common with Professional Bull Rider, Ezekiel Mitchell? Very little, except each will have wowed crowds at the Fairfax EagleBank Arena in Virginia – in coming weeks. The transformation of the arena from the Cantata’s theater stage or Barrino’s concert hall into a little slice of cowboy heaven, makes for no easy task though – and involves shifting $55 million in assets, along with 700 tons of dirt.

James White, Production Manager for the PBR kicks off the 2-day transformation at EagleBank Arena this Thursday for the Unleash the Beast Invitational, when the first set of rigs move in with plywood to protect the arena floors.

“We’ll start putting down plywood around 4pm, then 8 o’clock the next morning we start unloading audio, video, lighting, medical cases, cases of cabling, just about anything you can name that we will need in about 2 hours. And we will have the lighting, and everything related to production that goes up into the sky in about four and half hours,” White said.

By 10 the next morning, the dirt arrives, and the real grafting begins.

“We transfer 700 tons of dirt into the arena in about five hours and then it’s time for the arena crew to come in and start unloading and setting up all of the steel – bucking shoots, back pens, arena fencing – and will finish about 11 o’clock that night.”

Like the roadway of a racetrack, those tons of dirt White mentioned, require meticulous and precise examination to ensure the safety of both riders and bulls.

“If the dirt is really hard, the bull has the advantage because he gets great traction and he bucks like a madman; however, if the dirt is too loose the cowboy has the advantage because when the bull goes to buck he doesn’t have stable footing and is not sure of himself when he comes out of that shoot,” explained White, who has spent 15 years managing PBR productions. “It must compliment the cowboy and the bull so that neither has an unfair advantage over the other. And it’s a science, let me tell you!”

The PBR’s dirt guy has to get the chemical and structural basis of the dirt analyzed. If it’s too sandy he has clay added, and sometimes, said White, a biodegradable, eco-friendly mixture is incorporated to help bind the dirt together. Usually the dirt is good by the time it arrives, unless rain or moisture require the dirt to be dried out.

White told ACUMEN that normal venues for Professional Bull Riding competitions are basketball or hockey arenas, but on occasion, venues are smaller (like EagleBank) or bigger, like the Dallas Cowboys stadium (AT&T) which required 300,000 tons of dirt to cover that entire football field with 12 inches of dirt.

The moving parts of any production demand precise assembly – and with men going up against opponents with names like Smooth Wreck and SweetPro’s Bruiser, the team behind the production prove invaluable.

“You’re only as good as the crew that’s underneath you and I believe we have the best in the world – I’d put them up against anybody – because ‘No’ is not in our vocabulary,” White said. “They go until they can’t go anymore, and we’ve never had a failure in 15 years.”

The PBR Unleash the Beast invitational takes place September 21-22. For more information, visit

bottom of page